Users must download the Xfinity App to complete their service activation. Traffic to the page was driven by email and activation comms (users directed here after the purchase journey). While users navigating to the page via mobile device where presented with a direct link to their native device app store, allowing a seamless download experience, desktop users had to be prompted to open their mobile device and navigate to either this learn page or their app store to complete the download action.
Customers who have purchased Xfinity TV or Internet seeking to complete their account activation.
To solve for this page build understanding the greater business strategy was imperative, during the research phase we discovered that the Xfinity app was a users only way to complete crucial account activation steps post purchase. As a larger initiative in our business model pushing all digital interactions to a centralized app experience.