Jesse DeFrancesco
... this site is being migrated from squarespace to this space, in the meantime, older work can be viewed here,

Cheers!

About

Hi there!

I'm Jesse, a UX designer based in New York with five years of experience shaping engaging e-commerce experiences. My design approach is rooted in research, product understanding, and a natural curiosity for problem-solving. I've had the privilege of collaborating with brands both big and small, most recently at Comcast, where I helped bring the "Learn and Shop" experience to life on Xfinity.com alongside an incredible team.

Feel free to explore my work, connect with me on social, or simply say hello—I’d love to hear from you!

Thanks for visiting,
Jesse

CV

Bailey Brand Consulting - UX Designer | Dec 2022 - Mar 2023

  • Integrated UX and product strategy within the broader design team promoting a user-centered approach across all projects.
    Partnered with product managers and development teams to define project roadmaps, assess feasibility, and ensure seamless alignment and execution.
  • Designed and communicated branded visual experiences across desktop and mobile interfaces, tailored to meet business objectives.
  • Created and maintained comprehensive component libraries, overseeing the governance of visual design systems to ensure consistency and scalability.

Comcast Business - UX Designer | Mar 2022 - Dec 2022

  • Lead designer overseeing the Shop and Discover customer journeys.Adopted a change management approach to design and optimize solutions that align with business objectives, enhancing the overall user experience.
  • Led collaborative sessions with stakeholders, copywriters, and external partners to identify user pain points and design challenges.
  • Worked closely with developers to implement product improvements based on evolving business needs.
  • Demonstrated adaptability to shifting priorities, applying creative problem-solving to guide projects from initial concepts to impactful, market-driven user experiences.

Urban Outfitters - UX/UI Designer | Apr 2021 - Mar 2022

  • Partnered with designers, specialists, and developers within the greater URBN portfolio to solve for customer pain points.
  • Created and explored new interactive concepts across digital channels, leveraging visual comps, wireframes, and prototypes to effectively communicate new ideas.
  • Managed and mentored team interns, fostering their growth and contribution to the design process.

Experience

Comcast - Product Designer | March 2023 - November 2024

  • Lead designer overseeing the Shop and Discover customer journeys.Adopted a change management approach to design and optimize solutions that align with business objectives, enhancing the overall user experience.
  • Led collaborative sessions with stakeholders, copywriters, and external partners to identify user pain points and design challenges.
  • Worked closely with developers to implement product improvements based on evolving business needs.
  • Demonstrated adaptability to shifting priorities, applying creative problem-solving to guide projects from initial concepts to impactful, market-driven user experiences.

Education

UX Design | 2020

Flatiron School

New York, NY

Building Design + Technology | 2011-2015

Benjamin Franklin Institute of Technology

Boston, MA

Tool Kit

Design

Information architecture, Conversational design, Scalability, Accessibility, Research, Design Systems, Storyboarding, Agile development, Branding marketing

Software

Figma, Adobe CC (Photoshop, Illustrator, After Effects, InDesign), Office 360, Jira, Smartsheet, Javascript, HTML, CSS

2024